2016 NAB Show – LAS VEGAS – Veteran Tickets Foundation (Vet Tix) will be launching its first national television public service announcements (PSAs) in Las Vegas at the National Association of Broadcasters (NAB) Show at booth NU3. The two PSAs, titled “Give the Experience” and “I Gave Thanks,” are aimed at showing appreciation for veterans, active duty military and family members of those killed in action (KIA) by helping them attend sporting events, concerts, performing arts and family activities. Attending these events reduces stress through entertainment, strengthens family bonds, builds positive, life-long memories and encourages service members to stay engaged with American life and local communities.
Vet Tix is ranked as the leading nonprofit organization per Great Nonprofits and has distributed over 1.9 million tickets since 2008. These tickets were shared with over 350,000 Vet Tixers including veterans, active duty military and family members of those killed in action (KIA). The tickets are generally donated by individuals, professional and college sports teams, companies, amusement parks, concert performers and theater producers. 560,000+ tickets were donated in 2015 alone.
Vet Tix Chief Marketing Officer Al Maag said, “Vet Tix makes an incredible difference in lives of our military families by helping them to attend events. We found in our recent survey that 79% of respondents couldn’t afford these simple pleasures prior to Vet Tix. While the concert or sporting event they attend only lasts a few hours, the memories will last a lifetime. We are giving something to those who have gave.”
Maag continued, “Our television, radio and print PSA objectives are simple – to tell our story to attract more veterans to join the Vet Tix family for free, and encourage more ticket donations and sponsorships.”
The PSAs were produced in a variety of lengths: 60, 30 and 15 second spots by Amy Sestito and Jillian Swartz of PSA3 in New York with Three-Agency in Phoenix, Ariz. The TV spots can be downloaded from the Vet Tix press room. For request of a different format for a TV station should be sent to Yareli@three-agency.com. Additionally, Vet Tix has print and radio PSAs available upon request.
About Veteran Tickets Foundation (Vet Tix)
Veteran Tickets Foundation (Vet Tix) is a national 501(c)(3) nonprofit foundation supporting our military community. Vet Tix has provided over 1.9 million free event tickets to currently serving military, veterans and family members of those killed in action to sporting events, concerts, performing arts and family activities. Our military and veterans experience many difficult transitions as they reintegrate into their families, communities, and eventually, into civilian life. Attending events improves morale, strengthens family bonds through shared interests and encourages service members to stay engaged with local communities and American life. In gratitude for their service and to support their reintegration, Vet Tix is dedicated to giving back to those who gave us so much. Donations are eligible for tax deductions. Please visit our web site at www.VetTix.org Follow us on Twitter and Facebook.
