The National Arena League is expanding its commitment to the military and veteran community ahead of Season X, announcing the return of Black Rifle Coffee Company, a new partnership with Vet Tix, and the league’s addition to the Vet the Vote coalition of organizations using the power and reach of professional sports to encourage continued service.
Together, the three relationships create a foundation for the NAL to recognize those who have served, provide new opportunities for veterans and military families, and use the league’s growing platform to support service both inside and outside NAL communities.
BLACK RIFLE COFFEE COMPANY RETURNS
Black Rifle Coffee Company returns to the National Arena League for another season, continuing an established relationship between the veteran-founded company and the NAL.
With deep roots in the military and veteran community, Black Rifle Coffee Company has built a nationally recognized brand while maintaining a strong connection to veterans, active-duty military members and first responders.
The continued relationship and BRCC’s trust in the NAL allows another opportunity to incorporate that commitment throughout its milestone tenth season.
NAL WELCOMES VET TIX
The National Arena League is also proud to welcome Vet Tix as a new partner for Season X.
Vet Tix provides tickets to events across the country for members of the currently serving military, veterans and families of those killed in action, creating opportunities for the military and veteran community to experience live sports and entertainment.
Through the new relationship, the NAL and its member organizations will have an additional avenue to connect professional indoor football with military members, veterans and their families throughout league markets.
NAL JOINS VET THE VOTE COALITION
The National Arena League has also partnered with Vet the Vote and joined its coalition of organizations working to recruit veterans and military family members to continue serving their communities as poll workers.
Vet the Vote is a national, nonpartisan campaign focused on recruiting veterans and military family members to support elections through continued service in their local communities.
Through this new partnership, the NAL joins a broader coalition that has included some of the most recognizable organizations in professional sports, using the reach of sports to help connect veterans and military families with another opportunity to serve.
“Service is the common thread connecting all three of these relationships,” said NAL Commissioner Brandon Ikard. “I are proud to have JT and the crew over at BRCC continuing with us. I also truly excited about what we can build with Vet Tix and honored for the National Arena League to become part of the Vet the Vote coalition alongside other professional sports organizations. Without Steven Shotola and his work as Director of NAL Life we might have missed the opportunity on Vet to Vote.”
The Vet the Vote partnership also gives the National Arena League an opportunity to participate in a national effort that has already brought professional sports organizations together around a shared mission of continued service.
As the NAL prepares for its milestone Season X, these partnerships will be incorporated into the league’s broader efforts to strengthen its relationships with the communities represented across the National Arena League.
The announcement continues the NAL’s ongoing rollout of returning and new partners for 2027, with additional partnership announcements planned as the league moves closer to the beginning of Season X.